Project Brief
Zakia Moton
Zakiya Moton is a faith-driven coach and founder of the RISE‑UP Intensive, helping high‑achieving professional women redefine success without regret and move from surviving to thriving in every area of life. Her brand needed a cohesive digital presence that matched the depth of her spiritual, mindset, and leadership work while positioning her as a trusted, premium guide for women ready to uplevel their faith, family, and future.
This project focused on building a full, flexible content and visual system that could live across social, YouTube, and her flagship workbook—so every touchpoint reinforced her message of transformation, authority, and joy-filled discipline.
Strategic Approach
This engagement started with an existing brand and focused on elevating it into a cohesive, conversion-ready system rather than reinventing from scratch. The strategy clarified her core promise, tightened the RISE‑UP framework language, and translated her offline coaching presence into a consistent digital experience across workbook, social, and YouTube.
Instead of treating each asset as a one-off, the work established repeatable story structures, content pillars, and visual patterns that Zakiya and her team can use to launch offers, nurture her community, and guide women into the 30‑day intensive. Copywriting, tonal guidelines, and on-screen coaching were used together to sharpen her brand voice so everything—from captions to camera delivery—sounds like the same trusted guide.
Tools & Approach
Brand & Content Strategy: Audit of her existing RISE‑UP materials, refinement of brand promise and messaging, and development of content pillars that connect faith, mindset, and practical next steps for high‑achieving women.
Voice & Copywriting: Clarified brand voice and wrote supporting copy for YouTube scripts, program positioning, and social content so her language feels confident, faith-filled, and actionable across platforms.
Design System: Full visual refresh of the RISE‑UP workbook and supporting assets using her updated brand colors and typography, creating a cohesive system that can flex across print, social, and video.
Content & Coaching: SEO‑informed YouTube topics and scripts, reusable social templates, and on‑screen confidence coaching to help her consistently show up, teach, and sell in a way that matches the depth of her in-person coaching.
Deliverables Summary
Full brand‑aligned redesign of the RISE‑UP workbook.
Social media graphics for Instagram, Facebook, Pinterest, and YouTube.
YouTube content strategy, topics, and scripts based on SEO keywords.
On‑screen video coaching, confidence coaching, and implementation guidance to sustain consistent content long‑term.
Visual Identity System
Primary logo suite for the RISE‑UP brand, including variations for workbook covers, social, and video.
Color system built around her updated RISE‑UP palette, applied consistently across workbook, social graphics, and YouTube.
Typography system that pairs expressive headings with clean body fonts to support long-form teaching and reflection.
Brand applications across workbook layouts, social templates, and YouTube thumbnails so every touchpoint feels like the same RISE‑UP experience.
Workbook Design System
RISE‑UP workbook redesigned to match her updated brand colors, typography, and tone across all 30‑day modules.
Consistent page layouts, headings, and callouts so the intensive feels structured, premium, and easy to follow.
Visual hierarchy that guides readers through prayers, prompts, and “Journey Forward Steps” without overwhelm.
Social Content Suite
On-brand social media graphics for Instagram, Facebook, Pinterest, and YouTube, built as reusable templates.
Post types that cover promotion (program launches), nurture (encouragement, scripture, mindset), and testimony/receipts.
Layouts optimized for feed, stories, and thumbnails so the RISE‑UP visual language is consistent everywhere she shows up.
YouTube Strategy & Scripts
SEO-informed content strategy with topics mapped to the core RISE‑UP journey: faith, family, future, and breaking self‑sabotage cycles.
Video outlines and scripts that keep her teaching anchored in her framework while making each episode bingeable and clear.
Keyword-backed titles and hooks designed to help high‑achieving women actually discover her content on YouTube search.
On‑Screen & Confidence Coaching
Coaching on camera presence, energy, and delivery so her on‑screen voice matches the authority of her written workbook.
Practical prompts, scripting support, and recording routines to reduce overthinking and make content creation repeatable.
Guidance on translating live-coaching moments into short-form clips and long-form episodes without losing the depth of her message.
