Project Brief
Adrienne Renee
Adrienne Renee is a Georgia-based hairstylist whose brand needed to communicate romantic authority: approachable warmth paired with premium positioning. We built a complete visual identity system anchored in romantic and girl-next-door archetypes, using soft rose gradients, script typography, and strategic logo variations designed for real-world flexibility.
This wasn't about making things "pretty." It was about creating a system that works across contexts while maintaining brand integrity at every touchpoint.
Strategic Approach
This brand system was built to support appointment-only business operations while maintaining premium positioning. Multiple logo variations and card formats give Adrienne control over her brand presence across casual networking, client referrals, and product sales without diluting her visual identity.
The soft romantic aesthetic differentiates her in a market where most hairstylists default to bold, trendy branding. This positions her as timeless, intentional, and client-centered.
Tools & Approach
Brand Strategy: Archetype analysis (Romantic + Girl-Next-Door), positioning against industry defaults, tiered product strategy aligned to business model
Design System: Adobe Illustrator for vector logo suite and print-ready assets, Adobe InDesign for business card layouts and product labels, color psychology applied to rose/taupe palette selection, modular logo system designed for scalability across print and digital
Print Production: Spec'd paper weights and finishes for premium vs. high-volume cards, designed bleed-ready files for multiple print formats, created reusable templates for future product launches
Social Templates: Instagram-first layouts optimized for feed and stories, consistent type hierarchy across all post types, editable templates delivered for client independence
Deliverables Summary
Complete logo suite (5+ variations)
Brand color palette + typography system
3-tier business card system
Product label templates
Social media post templates
Step-and-repeat backdrop design
Visual Identity System
Primary logo suite: Multiple lockups for different applications
Color system: Soft rose gradients with taupe accents
Typography: Script + serif pairing that balances elegance with readability
Brand applications: Step-and-repeat patterns, product labels, social templates
Tiered Business Cards
Networking Cards (tiny format)
Instagram handle only for high-volume distribution at eventsPremium Referral Cards (luxury stock)
Full contact info + booking URL for high-touch referrals and existing clientsQR Code Cards (square format)
Scannable for quick bookings at events and point-of-sale
Product Labels
Label templates for Adrienne's private-label haircare line, ensuring brand consistency across retail and service offerings.
Social Media Templates
Booking announcements (appointment-only model)
New client availability posts
Product spotlight templates
All templates follow the same color system, typography hierarchy, and tonal voice.
